Harrelson's Own + Atabis Group Draft Press Release fresh)

Premium Wellness. Trusted Supply.

Los Angeles, California — [DATE]

Harrelson’s Own is a mission-driven U.S. wellness brand co-founded by Brett Harrelson — a celebrated actor, national kart racing champion, lifelong vegan, and passionate hemp advocate. He is also the younger brother of Woody Harrelson, the Hollywood icon and environmentalist known for championing plant-based living and cannabis legalisation.

Focused on delivering premium CBD products that support calm, focus, and recovery, the brand has built a loyal customer base — with millions in revenue, over 45% repeat purchase rates, and a nationwide TV campaign fronted by Brett himself.

As part of its next phase of growth, Harrelson’s Own has partnered with the newly launched

Atabis Group to expand into retail and international markets. The agreement grants Atabis Group exclusive rights to bring the product line into U.S. retail for the first time — supported by national TV ads, new digital campaigns, and influencer partnerships. It also includes exclusive international rights (outside the U.S.) to market and distribute the full CBD product range — including the Signature Wellness Spray, Topical Relief Balms, and functional CBD supplements — to retailers and wellness distributors across Europe and beyond. Each product is carefully formulated to deliver natural wellness benefits without the complexities associated with controlled substances.

Harrelson’s Own has gained major traction in the U.S., generating millions in revenue through TV advertising alone. With a repeat customer rate exceeding 45% and strong performance in key states like California, New York, and Florida, the brand has become a trusted name in premium wellness.

To build further trust, it offers a 60-day money-back guarantee — a reflection of the team’s confidence and a risk-free way for new customers to experience the benefits.

“This product changed my life. I sleep better, think clearer, and move easier every day.” — Linda, 61 – California

“It feels like I’m 10 years younger — with none of the side effects of THC.” —

“My shoulders are like rocks from years at a desk — even a deep massage doesn’t shift the tension. But Harrelson’s Own Instant Pain-Relieving Roll-On, paired with the Soothing Balm for Deep Muscle Rejuvenation, makes an immediate and noticeable difference.” — Mark, 48 – New York

Atabis Group is led by British entrepreneur Bobby Thandi, best known for his work in emerging technologies and consumer brands.

“We’re excited to bring Harrelson’s Own to both U.S. retail and global audiences through our new partnership with Atabis Group,” said Brett Harrelson, Co-Founder of Harrelson’s Own. “Bobby shares our passion for integrity, health, and helping people live better — and he’s the right partner to lead this expansion.”

“In clinical practice, I’ve seen many patients benefit from CBD based products — from reduced anxiety and improved sleep to better pain management. But as a family physician, I’ve rarely felt confident recommending over-the-counter options due to inconsistent standards.

That’s why our partnership with Harrelson’s Own is so important. Their CBD spray uses a fast-absorbing nano-emulsified formula and restored terpenes to enhance effects on sleep, mood, stress, and inflammation. All products are organic, full-spectrum, and rigorously tested by Eurofins for purity and potency.

It’s this level of quality that gives me confidence to recommend Harrelson’s Own when clinically appropriate.”

— Dr. Richard Haddad, Chief Medical Officer, Atabis Group

As part of the partnership, Atabis Group will lead Harrelson’s Own’s digital advertising strategy in the U.S., adding a new revenue channel alongside its existing direct-to-consumer national TV campaign. The rollout will also focus on increasing brand visibility and accelerating retail distribution across key markets.

“Harrelson’s Own is a rare breed — a wellness brand with real traction, a mission-driven founding team, and a compelling story that resonates with today’s health-conscious consumer,” said Bobby Thandi, Founder & CEO of Atabis Group.

Our exclusive digital partner to grow these advertising efforts is ComplyAI. They are revolutionizing the advertising industry with an AI-driven tool that complies with various platforms compliance policies and enhances the user experience. This partnership will allow us to test and scale quickly, increase revenue and optimize ad campaigns seamlessly.

With a clear roadmap ahead — spanning retail rollouts, distribution through medical professionals, and geographic expansion — Atabis Group is actively engaging with partners across the U.S., UK, EU, and beyond.

Atabis Group’s international growth efforts are being supported by the UK Government’s Department for Business and Trade through its Export Support Service. This includes access to market intelligence, export advisory services, and strategic guidance. Special thanks to International Trade Adviser Michelle Cooper for her continued support. This collaboration reflects the UK’s ongoing commitment to helping British businesses succeed globally as part of its wider Trade Strategy.

Interested business parties are encouraged to visit www.atabisgroup.com

Consumers can explore the full product range at www.HO.com

Media Contact: Bobby Thandi, Founder & CEO, Atabis Group: bobby.thandi@atabisgroup.com Media Kit: Link